After several trips to Bali, Asher Yaron finally decided to move there and follow his desire to create a local, organic, sustainable business.
With Balinese coffee farmer friend I Nyoman Wirata, Asher created F.R.E.A.K., that is, "Fresh Roasted Enak (delicious in Indonesian) Arabica from Kintamani," which is involved in all aspects of the coffee business "from the cherry to the cup." Asher also has plans to use pure spring water from Kintamani to further improve the flavor of their coffee and return a percentage of the profits to community projects in the Kintamani region. Asher's upcoming venture: Coffee University.
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I'll give him a chance and it a try--but certainly not with his machine. Blow dryer? Really? I'll need to look into that. Ya, I had a sinking feeling when he started talking about his machine and university.
Pharmacological-poisoning/ witchcraft...stop ✋ drinking this poison! pharmacy (n.)
late 14c., "a medicine," from Old French farmacie "a purgative" (13c.), from Medieval Latin pharmacia, from Greek pharmakeia"use of drugs, medicines, potions, or spells; poisoning, witchcraft; remedy, cure," from pharmakeus (fem. pharmakis) "preparer of drugs, poisoner, sorcerer" from pharmakon"drug, poison, philter, charm, spell, enchantment."
Was bout to go make myself a cup of coffee then I saw this video and stopped and thought “ooh maybe I should watch this 🤔” but now judging from most of these comments I’m just gonna go make my damn cup of coffee.
coffee is a drug which will ruin your health eventually..So sure..drink all the coffee and tea you like and when you hit your mid fifties or earlier you may find that your caffeine habit is destroying your life in 50 different ways..from bad teeth to IBS to insomnia to arthritc swellings..Its a drug dude!!!!!......get over it
Hm...I might have to give this a try (if you can get unroasted coffee here in Germany), because frankly:
Most coffee doesn't taste great IMHO (sure: having a coffee-maker that grinds the stuff freshly is better than using already ground coffee, but it still is probably far from ideal ;) )
I started roasting my own coffee after watching this video. It is easy to do, like popping popcorn. The beans throw of copious amounts of oily smoke so I roast outdoors with my gas grill with a cheap rotisserie and $10 ebay basket.
I was like seriously,it would of solve all of his problem for him if he just visit any Ethiopian restaurant or visit any Ethiopian houses because most Ethiopian we buy our coffee beans and roast it at home drink it right away.we have a traditional coffee ceremony.
Once as a child I had a cup of coffee and its taste was, for lack of a more accurate term, HEAVENLY. Never again have I tasted ANYTHING like it. I read elsewhere that peolple's taste buds lose their sensitivity with age, so I'm finally at peace with the probability that I will never experience that particular heavenly tasting coffee again.
Am I the only one that was confused when the moral of his lesson was its the bean and not that the machine that mattered and then finished with a "buy my machine" and then ended with "fyi Arabica beans are my fav"?
Was he actually being sarcastic or was that truly the most self defeating sales pitch in history?
Asher this is brilliant, could you invent now a device for streamlining the consumption of your quality coffee on the go, in the work place etc as a enema. The beneficial effects of coffee are orders of magnitude better when you consume it as a enema, it seems to give more of a painkiller effect and more euphoria when taken up when compared to down. It was even listed in the Merck up to several decades ago for this purpose which was discovered by desperate German field medics/ nurses when treating terrible war injuries, when morphine/ methadone etc run out at the field hospitals, it is not known how, perhaps the bypassing of the liver to get to the brain and CNS or perhaps a reaction in the colon that results in a endorphin surge
Not a word about any quantifiable stats on what freshly roasted actually does for you, if anything. One thing I do know is that roasting coffee makes a pretty unpleasant smell. I really like the smell of coffee being 'brewed' but the smell of roasting is not like that, imagine the strongest most potent coffee concentration you can, then add a tinge of burning leaves like a compost fire, and top it off with a dash of that bitter white stuff that comes out of a green banana skin when you squeeze it. That's the smell you get, so you better have an outhouse or somewhere to do your roasting!
The reason why commercial coffee roasters are way more expensive is not because they are produced and sold by the big bad industry that only wants our money but because the goal there is to produce roasted coffee in a reproducible way and with constant quality. For this reason for example many types of sensors are needed in a coffee roaster and I doubt, that anyone could reproduce a standardized process, optimized over years by food technology engineers just with a little gut feeling and curiosity. And the amount of different chemical reactions that are mentioned here are called Maillard reaction, pyrolysis and oxidations and occur in every heated dry food that contains proteins and carbohydrates nearly the same way for example every morning in your toaster. Sorry to say that, but this guy really is an amateur with low amount of technological background and mostly doing marketing, nothing else.
Excellent video. I have one small suggestion. Espresso isn't a measure of "roast", it's a dark roast that is a "grind", a very fine grind. ALL coffee goes stale very quickly after grinding, but espresso moreso because it is so finely ground. The ultra fine grind gives much greater surface area, which goes stale much faster.
I applaud the effort to create the perfect cup of coffee however, not in an infomercial format. There are some glaring errors like the statement that coffee is alive after roasting. Obviously living things are not more alive after they are held over a flame...at least not a plant. A better way to say it might have been, "Roasting it at home or closer to consumption provides the freshest flavor".
ALSO , I remember when commercial brands (folgers,hillsetc) tasted fuller and stuck with you . The same nowadays not anywhere close .
Something changed and it has to be corporate farming and stockpiling for the commodity markets.
you are correct, but here in Bali, Indonesia, the local coffee farmers call the single seeds "Lanang", or "Male" in Indonesian. Because this talk had to be so short I could not go into details about 1 or 2 seeds having nothing to do with the gender.
This guy is full of it. The Health Department and Agriculture in my state Hawaii, test the coffee regularly--and over storage. Minimal degradation. This, as well as other items he's claiming are questionable. Get ready to receive a lawyer's letter to cease and desist. His truth is that coffee is healthy and increases life span. This guy is selling something. Truth is, I go out in the morning collect and peel coffee beans, wash them and roast them in a pan, let them cool and then grind them into powder. Best cup of coffee in the world, 100% octane.
I admire his passion but my God he seems to have zero appreciation for the art and science of roasting. I produce coffee in Thailand and I use to work in Sumatra , Indonesia where there is a massive wealth of traditional coffee knowledge. I also worked in Ethiopia where I watched people roast coffee in a pan. What I have learned is roasting is incredibly important. Depending on the roast profile you can make one batch chocolate and another more floral. A good roaster is like an artist because he/she can accentuate some notes over others through the use of time and heat. Consistency is also important and this is why you have various controls. Sure at its core, roasting is not rocket science and yes freshness is important but don't throw out the baby with the bathwater and state that roasting in itself is just a matter of heat. This is akin to saying a Monet is just paint and canvas.
Proposal: Everyone that doubts the sincerity of this talk, why don't you try what this man says? Roast some raw beans in a pan, grind them next day and make a cup of coffee. If you agree with this man, you have gained something, if you don't, you lost nothing. Simple, isn't it? I for one am going to try it. But where can I get raw beans is now my question.
Kratom is in same family as coffee and should be treated as a super food in same way. If you like coffee you will really like kratom tea. Same family as coffee and tea. The FDA wants to ban it for big pharma though so they can turn into a pill 😢. No one can put a patent on a plant so big pharma wants to ban it so they can have sole rights to it for medication. Their trying to build a monopoly basically. Seriously look it up. Pretty sad our government is letting corporate greed trying to control our foods we eat.
Annoying as this clear infomercial is, I still learned that there's a significant difference between freshly roasted coffee and pre-roasted, packaged coffee. Two quick Google searches yielded unroasted coffee for sale and instructions to make it in a frying pan, so I'll definitely be trying it at some point.
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