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What you didn't know about coffee: Asher Yaron at TEDxUbud

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After several trips to Bali, Asher Yaron finally decided to move there and follow his desire to create a local, organic, sustainable business. With Balinese coffee farmer friend I Nyoman Wirata, Asher created F.R.E.A.K., that is, "Fresh Roasted Enak (delicious in Indonesian) Arabica from Kintamani," which is involved in all aspects of the coffee business "from the cherry to the cup." Asher also has plans to use pure spring water from Kintamani to further improve the flavor of their coffee and return a percentage of the profits to community projects in the Kintamani region. Asher's upcoming venture: Coffee University. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
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Текстовые комментарии (1984)
A J (2 часа назад)
This guy should be banned from TED talk in the future. I just watched a frking 11 min ad on YouTube noting else!
Ricardo J (4 дня назад)
was into it until he pushed his product....
JJ Ryan (4 дня назад)
"They are not beans they are seeds." BEAN: a seed or pod of any of these plants; any of several related plants or their seeds or pods.
Tedx talks infomercial 👎
Tamás Tóth (9 дней назад)
Hundreds of billions of ppl? Last time I checked we were on my about 7 billion.. damn XD
Brain frames (18 дней назад)
Very effective presentation and simple trick to roast coffee seeds at home..fresh aroma of coffee..o la la
LibertyAzad (19 дней назад)
I'll give him a chance and it a try--but certainly not with his machine. Blow dryer? Really? I'll need to look into that. Ya, I had a sinking feeling when he started talking about his machine and university.
Meka Mom (23 дня назад)
Mountains of praises would never suffice the creator of me and coffee !
Rahel Beyene (1 месяц назад)
This is another marking
Bob Dobalina (1 месяц назад)
The windup. .. aaand the pitch.
Ahrad_ahrayah7 (1 месяц назад)
Pharmacological-poisoning/ witchcraft...stop ✋ drinking this poison! pharmacy (n.) late 14c., "a medicine," from Old French farmacie "a purgative" (13c.), from Medieval Latin pharmacia, from Greek pharmakeia"use of drugs, medicines, potions, or spells; poisoning, witchcraft; remedy, cure," from pharmakeus (fem. pharmakis) "preparer of drugs, poisoner, sorcerer" from pharmakon"drug, poison, philter, charm, spell, enchantment."
Johan Struwig (1 месяц назад)
And the point is? Yawn?
Rockin Rollin (1 месяц назад)
Mmmmmmm coffee .
JP jay (1 месяц назад)
that open belt construction is dangerous pls put a cover on that!!
Ares (1 месяц назад)
Ted X has no standards! Some great Ted X talks, this is not one of them.
Harthur (2 месяца назад)
Just wasted 11 minutes of my life, i dont know anything more about the actual health benefits than i did before. Guess I'll go back to drinking old stale coffee @ $5 a cup...
Mr. CARMINE (2 месяца назад)
Was bout to go make myself a cup of coffee then I saw this video and stopped and thought “ooh maybe I should watch this 🤔” but now judging from most of these comments I’m just gonna go make my damn cup of coffee.
SuperHkang (2 месяца назад)
caffeine is bad is bad for u !
Smokey Bear And Va Mom (2 месяца назад)
Big sales pitch,TED SHAME ON YOU
Dessie Long (2 месяца назад)
I love coffee
COOPS awright (2 месяца назад)
I like the dead
nice tree (2 месяца назад)
coffee is a drug which will ruin your health eventually..So sure..drink all the coffee and tea you like and when you hit your mid fifties or earlier you may find that your caffeine habit is destroying your life in 50 different ways..from bad teeth to IBS to insomnia to arthritc swellings..Its a drug dude!!!!!......get over it
Brandy Wasay (2 месяца назад)
That's what I have been saying for many years... SCIENCE does not exist ... only Curiosity and Greed
Joel Marbo (3 месяца назад)
Green Thumb (3 месяца назад)
Since when have TED talks become infomercials?
Gian Modano (3 месяца назад)
Ideas worth selling?
Foo Ling (4 месяца назад)
strange you didn't mention the price.
DreamingFlurry (4 месяца назад)
Hm...I might have to give this a try (if you can get unroasted coffee here in Germany), because frankly: Most coffee doesn't taste great IMHO (sure: having a coffee-maker that grinds the stuff freshly is better than using already ground coffee, but it still is probably far from ideal ;) )
Pak Kopi (3 месяца назад)
DreamingFlurry try roasting yourself and using it fresh, it is THE most important step to making great coffee.
Mike Martin (4 месяца назад)
If our coffee is old stale and dead why do we still like it so much? My cup of old stale coffee is delicious.
Pak Kopi (3 месяца назад)
Mike Martin if you think that is delicious you will be completely blown away when you try fresh roasted! Just try it......
denis donbas (4 месяца назад)
Coffee is no good for human health and California is trying to have label as "cancer causing" drink!
Ted Haas (4 месяца назад)
Wait... TED talks turning into an over glorified infomercial? I did like the idea of buying fresh coffee beans and roasting them myself in my air popcorn maker though. ; )
Pak Kopi (3 месяца назад)
Ted Haas don't judge the messenger, just listen to the message. Once you try roasting yourself you will never go back to buying already roasted again.
My Videos (4 месяца назад)
I know this video is not very reliable, but thanks to it I started roasting my own coffee and I must say... I am so glad I watched this
My Videos (3 месяца назад)
Pak Kopi ya i would say so
Pak Kopi (3 месяца назад)
My Videos wouldn't you say it was, in the spirit of TED, "an idea worth sharing" ?
CrossThread Aero Industries (4 месяца назад)
I started roasting my own coffee after watching this video. It is easy to do, like popping popcorn. The beans throw of copious amounts of oily smoke so I roast outdoors with my gas grill with a cheap rotisserie and $10 ebay basket.
Pak Kopi (3 месяца назад)
CrossThread Aero Industries Awesome! Congratulations for trying it!
ron valic (4 месяца назад)
wow, could i please get a like so it shows up in my email so i can share this, thankyou anyone and everyone!
Senait B (4 месяца назад)
We buy our coffee roaster from any Ethiopian store as simple as that.
Senait B (4 месяца назад)
I was like seriously,it would of solve all of his problem for him if he just visit any Ethiopian restaurant or visit any Ethiopian houses because most Ethiopian we buy our coffee beans and roast it at home drink it right away.we have a traditional coffee ceremony.
Pak Kopi (3 месяца назад)
Senait B that is exactly what I am encouraging everyone to do, create their own Ethiopian Coffee Ceremony by Roasting, Grinding, and Brewing themselves!
Cultural Epoxy (4 месяца назад)
Chim Ney (4 месяца назад)
Good speaker. Believable atleast.
108johnny (4 месяца назад)
CheriSh TM (4 месяца назад)
Brought to you by the Coffee Industry...
Pak Kopi (3 месяца назад)
CheriSh TM actually not......the coffee industry does not want people roasting their own coffee because their business is based on packaging and shelf life.
Hamish Carey (5 месяцев назад)
listen to how this caffeine freak goes on
Trotskisty (5 месяцев назад)
'Capitalism: the triumph of Quantity over Quality' is the proud slogan of the World bourgeois corporate order.
Pak Kopi (3 месяца назад)
Trotskisty very True!
Monk Amani (5 месяцев назад)
Buffalo Chips. May peace prevail.
Col83 (5 месяцев назад)
9 minutes in and hes selling a product to us, time to watch something else.
Margaret Mosca (5 месяцев назад)
No can not live with out i
LegionX Fitness (5 месяцев назад)
this guy looks like a slimeball....
CheetoChop1 (5 месяцев назад)
What about cold brew? Seems like the way to go.
JSB103 (5 месяцев назад)
Once as a child I had a cup of coffee and its taste was, for lack of a more accurate term, HEAVENLY. Never again have I tasted ANYTHING like it. I read elsewhere that peolple's taste buds lose their sensitivity with age, so I'm finally at peace with the probability that I will never experience that particular heavenly tasting coffee again.
JSB103 (3 месяца назад)
Thank you! I'll do that! Hope always dies last.
Pak Kopi (3 месяца назад)
JSB103 maybe that one time the coffee you had was fresh roasted. Give it a try! Roast yourself and see how mind-blowingly good it is!!
joe fran (5 месяцев назад)
Grind my beans just before I make it, filter my water and man do I make a great cup of coffee. I use Steep and Brew Colombian. Never cared for flavored coffee like French roast.
Pak Kopi (3 месяца назад)
joe fran but do you roast your own? If not try it! It makes THE biggest difference of all the steps you mentioned.
Greg Bernard (5 месяцев назад)
Coffee is a way to control people. I used coffee's caffeine as it is put into sodas. But I quit caffeine and - after a while - I feel better and sleep better and don't sacrifice my health.
Lokii655 (5 месяцев назад)
Am I the only one that was confused when the moral of his lesson was its the bean and not that the machine that mattered and then finished with a "buy my machine" and then ended with "fyi Arabica beans are my fav"? Was he actually being sarcastic or was that truly the most self defeating sales pitch in history?
Horatio Mud-Gudgeon (5 месяцев назад)
Asher this is brilliant, could you invent now a device for streamlining the consumption of your quality coffee on the go, in the work place etc as a enema. The beneficial effects of coffee are orders of magnitude better when you consume it as a enema, it seems to give more of a painkiller effect and more euphoria when taken up when compared to down. It was even listed in the Merck up to several decades ago for this purpose which was discovered by desperate German field medics/ nurses when treating terrible war injuries, when morphine/ methadone etc run out at the field hospitals, it is not known how, perhaps the bypassing of the liver to get to the brain and CNS or perhaps a reaction in the colon that results in a endorphin surge
K Drop (5 месяцев назад)
alex ellinson (5 месяцев назад)
He has the unfortunate control freak /narcissistic personality disorder of a snake oil salesman
Daniyal Ghauri (5 месяцев назад)
At least he sold his idea. I'm not buying it
iforce2d (5 месяцев назад)
Not a word about any quantifiable stats on what freshly roasted actually does for you, if anything. One thing I do know is that roasting coffee makes a pretty unpleasant smell. I really like the smell of coffee being 'brewed' but the smell of roasting is not like that, imagine the strongest most potent coffee concentration you can, then add a tinge of burning leaves like a compost fire, and top it off with a dash of that bitter white stuff that comes out of a green banana skin when you squeeze it. That's the smell you get, so you better have an outhouse or somewhere to do your roasting!
Michael Fechir (5 месяцев назад)
The reason why commercial coffee roasters are way more expensive is not because they are produced and sold by the big bad industry that only wants our money but because the goal there is to produce roasted coffee in a reproducible way and with constant quality. For this reason for example many types of sensors are needed in a coffee roaster and I doubt, that anyone could reproduce a standardized process, optimized over years by food technology engineers just with a little gut feeling and curiosity. And the amount of different chemical reactions that are mentioned here are called Maillard reaction, pyrolysis and oxidations and occur in every heated dry food that contains proteins and carbohydrates nearly the same way for example every morning in your toaster. Sorry to say that, but this guy really is an amateur with low amount of technological background and mostly doing marketing, nothing else.
louie de Leon (5 месяцев назад)
Excellent video. I have one small suggestion. Espresso isn't a measure of "roast", it's a dark roast that is a "grind", a very fine grind. ALL coffee goes stale very quickly after grinding, but espresso moreso because it is so finely ground. The ultra fine grind gives much greater surface area, which goes stale much faster.
ΙΧΘΥΣ man (5 месяцев назад)
I applaud the effort to create the perfect cup of coffee however, not in an infomercial format. There are some glaring errors like the statement that coffee is alive after roasting. Obviously living things are not more alive after they are held over a flame...at least not a plant. A better way to say it might have been, "Roasting it at home or closer to consumption provides the freshest flavor".
Rick Erekson (5 месяцев назад)
coffee is against the Word of Wisdom. Just say no. Save your money, drink water.
Bash Bash (5 месяцев назад)
I agree with you with taste, but where does your figure comes from? any synthetic documented studies about it? or TED is just a venue of idea then sell a machine ?
Brendan Keefe (5 месяцев назад)
This is the worst ted talk ever. It's not even a ted talk. It's just a sales pitch.
JanCarol11 (6 месяцев назад)
I'm disappointed - I didn't want a "cafe sized" roaster, but one to do small, personal batches, just for me. Guess I need a hot air popcorn popper then.
Ron Dennis (6 месяцев назад)
Great information, but does NOT belong on TED
Barfing Coyote (6 месяцев назад)
ALSO , I remember when commercial brands (folgers,hillsetc) tasted fuller and stuck with you . The same nowadays not anywhere close . Something changed and it has to be corporate farming and stockpiling for the commodity markets.
Barfing Coyote (6 месяцев назад)
This is a joke right ? I get fresher is better . But , is this guy selling a "greenbean" idea OR a BBQ w/ spit ?
Green (6 месяцев назад)
Rajn D (6 месяцев назад)
There isn't such thing called "male seed" and "female seeds" The coffee fruit (cherry) contains two seeds, sometimes one of the seed is fertilised, which is known as peaberry.
Pak Kopi (5 месяцев назад)
you are correct, but here in Bali, Indonesia, the local coffee farmers call the single seeds "Lanang", or "Male" in Indonesian. Because this talk had to be so short I could not go into details about 1 or 2 seeds having nothing to do with the gender.
Jack Jammen (6 месяцев назад)
What are we talking about? Potency to do what?? I know one thing. I’m not drinking anything shat out of a monkey.
The Farmacy Seeds Network (6 месяцев назад)
I have shared this video over and over.. :)
klugyboy1500 (6 месяцев назад)
This slick dude ... “in my personal experience”. Alarm bells.
rama krishnan (6 месяцев назад)
Fantastic! Asher.
Filip Koula (6 месяцев назад)
this approach work with bread too ... I mean focus on freshness, not on building mobile bakery
Filip Koula (6 месяцев назад)
Pharmako/Dynamis anyone?
Jeremy Hicks (6 месяцев назад)
Thanks you are hilarious I'm so going to spoof this. 😂😂😂 This is not a normal TED talk it's like TED talk needed to take an infomercial break.
Ben Novick (6 месяцев назад)
This guy is full of it. The Health Department and Agriculture in my state Hawaii, test the coffee regularly--and over storage. Minimal degradation. This, as well as other items he's claiming are questionable. Get ready to receive a lawyer's letter to cease and desist. His truth is that coffee is healthy and increases life span. This guy is selling something. Truth is, I go out in the morning collect and peel coffee beans, wash them and roast them in a pan, let them cool and then grind them into powder. Best cup of coffee in the world, 100% octane.
Blake D. (6 месяцев назад)
I admire his passion but my God he seems to have zero appreciation for the art and science of roasting. I produce coffee in Thailand and I use to work in Sumatra , Indonesia where there is a massive wealth of traditional coffee knowledge. I also worked in Ethiopia where I watched people roast coffee in a pan. What I have learned is roasting is incredibly important. Depending on the roast profile you can make one batch chocolate and another more floral. A good roaster is like an artist because he/she can accentuate some notes over others through the use of time and heat. Consistency is also important and this is why you have various controls. Sure at its core, roasting is not rocket science and yes freshness is important but don't throw out the baby with the bathwater and state that roasting in itself is just a matter of heat. This is akin to saying a Monet is just paint and canvas.
mike fox (6 месяцев назад)
bannor216 (6 месяцев назад)
its just caffeine man. calm down
D Crane (6 месяцев назад)
Where do you buy this coffee, anybody tried this coffee and where can I order some?
21st. Century Medicine (7 месяцев назад)
Proposal: Everyone that doubts the sincerity of this talk, why don't you try what this man says? Roast some raw beans in a pan, grind them next day and make a cup of coffee. If you agree with this man, you have gained something, if you don't, you lost nothing. Simple, isn't it? I for one am going to try it. But where can I get raw beans is now my question.
rishabh jain (7 месяцев назад)
In the end I realized youtube and ted together, made me watch 2 advertisements.
Brian Kenny (7 месяцев назад)
You can argue that the rancidity of the oil in oil and burnt coffee contributes to the deadness, the acidity, and so on. 7 day old beans begin to sour.
Bill Sheley (7 месяцев назад)
never trust a man bun
julious davis (7 месяцев назад)
Kratom is in same family as coffee and should be treated as a super food in same way. If you like coffee you will really like kratom tea. Same family as coffee and tea. The FDA wants to ban it for big pharma though so they can turn into a pill 😢. No one can put a patent on a plant so big pharma wants to ban it so they can have sole rights to it for medication. Their trying to build a monopoly basically. Seriously look it up. Pretty sad our government is letting corporate greed trying to control our foods we eat.
Freedom Filmfest (7 месяцев назад)
Asher Yaron misunderstood what TEDx is intended for; not selling your contraptions like an informercial.
charles z (7 месяцев назад)
I just bought the Brooklyn Bridge from some guy. I'm going to buy two of these roasters. What a great idea.
Sawai Singh Solanki (7 месяцев назад)
I loved it
Douglas Ward (7 месяцев назад)
Does the machine come with a Ginsu knife ?
Jon Ahern (7 месяцев назад)
IMO-Looks like this guy has got “Big Coffee” so scared they flooded the comment section with trolls
Matthew Dolman (7 месяцев назад)
The slogan for TED is "Ideas Worth Sharing", this should be changed to "Ideas"
Suziq darlin (7 месяцев назад)
can you roast it in a microwave like popcorn?
Suziq darlin (7 месяцев назад)
before roasted put the beans in a popcorn bag and sale it like that where it can be roasted!
kaptain Jack (7 месяцев назад)
This guy knows nothing about roasting coffee, even after 25 years in coffee business, I still learn new things and techniques every day. Roasting is not only a craft, but also an art.!
JoeBob Jenkins (7 месяцев назад)
Timesquad also taught us how coffee started the American revolution.
x0234dsx (7 месяцев назад)
pro tip. don't chew while giving a presentation
Papa Gump (7 месяцев назад)
Taylor Evers (7 месяцев назад)
Annoying as this clear infomercial is, I still learned that there's a significant difference between freshly roasted coffee and pre-roasted, packaged coffee. Two quick Google searches yielded unroasted coffee for sale and instructions to make it in a frying pan, so I'll definitely be trying it at some point.
Dick Macgurn (7 месяцев назад)
I don't need coffee (chemical stimulants) to obtain daily peak performance. I just go to bed on time and wake up early.
Ian Galloway (8 месяцев назад)
This is a joke right?

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