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The Power of Habit: Charles Duhigg at TEDxTeachersCollege

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In this ingenious talk, Pulitzer Prize winning writer Charles Duhigg seamlessly combines informational facts from research, anecdotes from real events, and personal experience with insightful observations to explain why human behaviors are compelled by habit. Citing research evidence supporting the positive effects of willpower on long-term decision-making, Duhigg encourages listeners to teach willpower by supporting the mindful contemplation of consequences and resisting impulses that otherwise result in persistent habits. Charles Duhigg is a renowned author and business reporter for The New York Times, where he has made numerous contributions. Mr. Duhigg is the author of "The Power of Habit: Why We Do What We Do In Life", recognized as one of the best books of 2012 by The Wall Street Journal and the Financial Times. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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Текстовые комментарии (210)
Tigs FPV (7 дней назад)
Great book. Really enjoyed it.
Janine (18 дней назад)
Please break the habit of speaking at 100 miles an hour!!
Effective Training (27 дней назад)
This is why I like life :)
Monu Yadav (28 дней назад)
Add subtitled
anhtu vole (1 месяц назад)
What I learn here is that you should have a cue and rewards to build your habit. And to resist the temptation, you should not focus on it, distract yourself from it. Also, try to plan ahead of time because soon you will fail your own challenge when you get hot-blood. Fail to plan is plan to fail.
Ghost_Gamer (1 месяц назад)
7:50 😂😂
Ibrahim maki (2 месяца назад)
The book is a life changing.. (i thank God everyday that i bought it.😍😍😍) It's extremely priceless.
Abilash V B (2 месяца назад)
thanks a lot...great piece of information on building habbits
David William A. (2 месяца назад)
I like a lot of what he said, but having gossip as a reward is not good. Gossip is destructive and hurts those you are talking about. Other than that part, I pretty much agreed with what he was talking about.
Wendi Watson (1 месяц назад)
David William A. Why not just a different healthy treat? That surprised me . almonds, pumpkin seeds with cinnamon in the oven, peanut butter with celery to name a few.. Maybe a sugar free cookie from his house he could ve brought or low calorie cookie.. 👍
Coding in Flow (2 месяца назад)
This is the really important stuff. Research like this is what can really influence your life.
Sidney Q (2 месяца назад)
I read his book, and it had a great impact on my life
Anon (2 месяца назад)
God I wish YouTube would have an option to soften this guy's S's! (not his fault, the mike is awful)
Sangam Agarwal (3 месяца назад)
Who is watching After reading book ?
Aviation Show (3 месяца назад)
The book influenced me so much
everytime's the first time (3 месяца назад)
Does anyone know what program he used to make his "powerpoint"?
Rose Nazarian (3 месяца назад)
Excellent presentation and clear message. Thx.
SARTHAK MOHAPATRA (3 месяца назад)
Thnx for reminding
A (3 месяца назад)
His book, The Power of Habit, and of the psychologist he mentioned in the video, Angela Duckworth's Grit, are life-changing. If you are fed up with your life and you feel a lack of passion and perseverance is preventing you from reaching your fullest potential, I highly recommend that you read both of their books. Seriously. Go get yourself a copy of each. The science behind them will break it down for you, and will make you realize that real change is achievable.
Sidney Q (2 месяца назад)
On the other hand Robert Cialdini's Influence is like the holy grail of human behavior....
Ken Deater (3 месяца назад)
Great writer...not a very good (engaging) speaker. Reminds me of some of my college professors. Brilliantly smart people who are at the same time excruciatingly boring. Great message, terrible delivery.
Jared Wolfe (3 месяца назад)
I really wanted to watch this video but I just couldn't do it with the high-pitched noise that was on the audio track.
Ashish Yaday (4 месяца назад)
Awesome video I like it
Bon Sheedy (4 месяца назад)
Marshmellow test was performed with 90 individuals from stanford preschool. Recently it did not reproduce with a sample of 900 individuals.
Jesús Perales Elizondo (4 месяца назад)
From Aristotle to Oprah? Did I just hear that?
Martin Vestergaard Portraits (4 месяца назад)
Rats, Starbucks bla bla bla - to much talk and to little useful info
phylle Alagos (4 месяца назад)
Rob Arthur (5 месяцев назад)
Solid talk! That said, did I miss something, or did he totally not tell us what Starbucks did to increase their employees' willpower?
Sheryl Castro (5 месяцев назад)
Everyday, I will reward myself with Dairy-free cookies & cream!!!!!!!!! ;)
Sheryl Castro (5 месяцев назад)
Thanks. That's pretty effective for me!!!
Filip Koula (5 месяцев назад)
Video in video
vijeesh kumar C (6 месяцев назад)
Akash Madhavan (7 месяцев назад)
must watch..
Sashimi is bad (7 месяцев назад)
It's like training C9
diewahrestulle (7 месяцев назад)
Outstanding presentation, great presentation skills
Sohail Abbas (9 месяцев назад)
Phuc Coi (9 месяцев назад)
YouTube User (2 месяца назад)
Phuc Coi I was there, I instead put the audiobook in the background while I’m cleaning my room instead of any other white noise to invest in my time, totally worth it if incorporated with practical steps to introduce new habits/eliminate bad ones, Good luck ! I think I’ll forever embrace that habit listening to audiobooks while doing anything that don’t require mental attentiveness...
30guarino (4 месяца назад)
Change your profile picture....everyone knows kung fu panda was lazy
brendalg4 (6 месяцев назад)
Phuc Coi turn it into a habit. Reward yourself after you read a chapter. Or if you can't read a whole chapter, decide how many pages you will read a day and rewards yourself each day for reading it. But I had a hard time putting the book down.
Sakthiswran Arumugam (9 месяцев назад)
rishav kothari (9 месяцев назад)
Pichit Rintara (10 месяцев назад)
This book changed my thinking , my behavior and my life, forever. Thank you and respect this guy who write great book to share his knowleage.
C_ Farther (10 месяцев назад)
He talks so fast, it is like another language.
Science Of Success (11 месяцев назад)
This book is amazing. I made animated summary to never forget core message.
Atillio D'souza (11 месяцев назад)
I can't wait to get to his book! :D
Wakas Patel (1 год назад)
I am reading his book The power of habit.
Paul Steinwall (1 год назад)
I'm feeling a bit heavy the last six weeks or so.
frank avila (1 год назад)
if your kid eat the marchmellow dont save for college
souffled (1 год назад)
Such an eloquent and affable speaker with knowledge and a heart to share.
Butthurt Bait (1 год назад)
The power of habit is an awesome book
Ted Treble (1 год назад)
Such a good book. 🔥
Heba Fallatah (1 год назад)
I highly recommend his book it will open your eyes about your habits.
BOSS (5 месяцев назад)
Heba Fallatah , hey thank you dear. I an reading now
Student Study Habits (1 год назад)
Love this book!
Uday Teja (1 год назад)
I suggest slow it down to 0.75x
Rogerio Machado (1 год назад)
I think that at 13:38 (frame around it) he's speaking about neuro-linguistic programming
brendalg4 (6 месяцев назад)
Rogerio Machado highly unlikely that a four-year-old knows about NLP
therodolfool (1 год назад)
the power of scam
brendalg4 (6 месяцев назад)
therodolfool see his book. He's got the scientific research to back it up
mohammed jouhar (1 год назад)
Loved it
Alexandra Walker (1 год назад)
I have a reaction planned out that works. As someone who previously was poor at receiving a compliments, now I say "What a great compliment! Thanks"
BOSS (5 месяцев назад)
Alex Walker , that's great dear. It will make better.
John (1 год назад)
i want to go eat a rat now.
Christine Molnar (1 год назад)
Overall, very engaging talk about habit with interesting clips from the classic marshmallow experiment. When the young boy who resisted eating the 1st marshmallow to get the 2nd actually got the 2nd one he binged on both - classic abstinence violation effect which is actually problematic! Also important to note: the brain does not "turn off" when we get to the point of automatically exhibiting new habits. Automatic behaviors just get encoded in different regions of the brain - lots of brain activity in many different regions is needed to both form and activate habits!
BOSS (5 месяцев назад)
Christine Molnar , hey is it you read from any book or you did any experiment or PhD on this dear ?
brendalg4 (6 месяцев назад)
Christine Molnar he can't put his whole book into a 16-minute talk.
wouter (1 год назад)
Am I the only one who’s annoyed by the continuous beep?
Maureen Njeri N. (1 год назад)
honestly hadn't heard it till i read this. Now i cant unhear.
Faiz Uddin Ahmad (1 год назад)
One of the best ted talks
GoodGame (1 год назад)
Siding with the Starbucks worker says a lot about his perception regardless of Winning a prize.. and for that reason I'm out
brendalg4 (6 месяцев назад)
Maurice994 he didn't side with him. He said the Starbucks worker might have been right... but it doesn't matter. The reason it doesn't matter is because they can't have employees being bad to customers even if the customer is being bad to them
EarlGrey (1 год назад)
This guys speaks so fast at times that it becomes hard to follow his train of thought..
Jason Rulander (1 год назад)
Awesome suggestion!
jinamerica (1 год назад)
I usually listen to talks and speeches on 1.5 times the original speed. I think it's possible to get used to it and learn things faster. But another awesome point is that going back to the normal speed after listening to the faster speed seems to increase my comprehension of the normal speed. It's very useful for studying other languages.
Vũ Khiêm Phạm (1 год назад)
Nice presentation, friendly speaker with fully delivered content.. just exactly what I was looking for. Thank yoi Charlie!
Jessica Gillespie (1 год назад)
I think the professor from Stanford who discussed how to create habits was more evolved than this one. He also said that a cue or trigger and consequential reward is necessary to perform the action you want to make a habit. The difference with his model is that you don't have to create cues. That's really hard! All you have to do is put the action after something you already do (put on the dogs leash before a walk, brush your teeth, eat a meal, use the bathroom, etc). It seems much more effective because that way your brain doesn't have to do the extra work of remembering the cue. Also, it doesn't make since to equate willpower with a habit because that implies that the former can be automatic instead of something that has to be trained just like the kid had to adjust in order to avoid eating the marshmallow. He was building his willpower to accomplish the goal at hand, but after the 150th test, he would need very little willpower if any at all to complete the action and get the reward that he knows and loves!
brendalg4 (6 месяцев назад)
He talks about it in the book. He can't put his entire book into a 15-minute talk. But he does have a habit of using the wrong words for things I have noticed. He shouldn't be using the word willpower. The book is better than this talk and is way more detailed
Maureen Njeri N. (1 год назад)
I feel like most of what you have written above is essentially what is in the book. However, if you have not been able to develop a new habit despite the 'things that you already do' you need a trigger.
Positive yes (2 года назад)
it's creepy once he said 3:15 it was 3:15 on my phone!!!
DAMN IT (2 года назад)
"the power of habit" changed my life.
YouTube User (2 месяца назад)
Vish i know it is a bit late but you can try the audiobook instead/or along the hard copy, Whenever I’m cleaning my room I’ll play it in the background instead of music to invest in my time, totally worth it if incorporated with taking practical steps to ensure you introduce new habits/eliminate bad ones, Good luck!
Saurabh Shrivastava (4 месяца назад)
One of the best books I have read till now.
Vish (11 месяцев назад)
Jordan Schlansky well, thanks.
Jordan Schlansky (11 месяцев назад)
Vish It was life changing because even that basic knowledge the author offers about habits, I lacked. Yes, it's boring because of the many examples I admit. To be honest I stopped reading halfway through and picked it up again after two weeks and finished it just because I was curious to see if there is anything more to learn about the subject. It's truly generic and not a self-help book (which I have no problem with that because I don't like them much), but it triggered an interest in me about the subject and I started learning more about it when I finished it. I wouldn't recommend anyone to finish the book. I struggled myself many times. But if you're in the first chapter, I would suggest to keep reading. There are some interesting facts he describes later. I found them interesting at least.
Vish (11 месяцев назад)
Jordan Schlansky how?? It's boring for me.. I'm on the first chapter though. No offense intended.
christianefbowiefan (2 года назад)
I loved his book!
GoodGame (2 года назад)
that mentality is why we have this problem in this country
downbntout (2 года назад)
So that's why I'm so hooked on YT. Routine: look left, scroll down. Reward: entertainment consumed. Cue: brain hungry for more. Quick, easy, endless looping.
brendalg4 (6 месяцев назад)
You're automatically cued to watch the next video when you see all those thumbnails you could choose from. But yes the very first video watched would have a different cue.
Taran Ainsley (1 год назад)
All cues are your brain hungry for more. A better cue would be seeing the app on your home screen or a certain place or time where you watch YouTube
Limitless 1 (2 года назад)
Actualy you are not changing the habit instead create a new habit WOW THAT IS A COOL SECRET ! ;)
brendalg4 (6 месяцев назад)
If you read his book, you will see that it is better to change the routine.
funkdoc94 (1 год назад)
obviousely. that's what it's all about🙄
Ali Sari (2 года назад)
Add English subtitle please
Jared Highlands (2 года назад)
Am reading his book right now
Muhammad Munawar (2 года назад)
Only will power can change you.
brendalg4 (6 месяцев назад)
Muhammad Munawar willpower is not needed. It was a terrible choice of word on his part
SuccessandWealthCoaching.com (2 года назад)
will Power I think comes from experiance and learning the hard ways
Roenazarrek (2 года назад)
Worked for Starbucks for 2 years. Can confirm.
BOSS (5 месяцев назад)
Roenazarrek , thank you dear.
M K Morris (2 года назад)
so now he needs to find something to help him to stop Workplace gossip. It can stop team performance in its tracks. He just went from one bad habit to amping up the other... congradulations. Does he not realize that?
Maria Van Fleet (2 года назад)
wait a minute what's this supposed to be a cliffhanger? I understood the concept but I want to know what was the solution that Starbucks applied to make their employees have better habits. does anyone know?
Sammy Edward (2 года назад)
I'm not sure if I remember correctly from the book but I think they implied some training technic? instead of focusing on the clients they focused on the employees.
M C (2 года назад)
+Maria Van Fleet they started hiring people in college instead.
poindeckster2 (2 года назад)
Such a simple and beautiful question. This guy is suscinct
annie davis (2 года назад)
read the book all the way..learned more about history than how to solve my bad habits.
nHereWeGO (1 месяц назад)
There is a summary of the book, it goes straight to point and saves u a lot of time. U can find it in Audible
Kelly Conley (6 месяцев назад)
A lot of examples using Proctor & Gamble...Febreze!
brendalg4 (6 месяцев назад)
I did not think the book was boring at all. I couldn't put it down. People think that he goes too fast and it's video, well he goes very slowly in the book. Then when you get up to the part of him explaining how a habit works you will instantly understand it because he slowly built you up to it. I guess some people aren't patient enough to be taught
blued glue (1 год назад)
the historical examples are there to compare
Jordan Schlansky (1 год назад)
Of course the book cannot help you if you are not willing to apply what you learn in your life. Yes, the book gets to the point very slowly but I thought it was more interesting that way.
Elena Leonova (2 года назад)
Amazing video!
30guarino (4 месяца назад)
Elena Leonova AMAZING picture 😉
BOSS (5 месяцев назад)
Elena Leonova , yes you should read his book "The Power of Habit". Its awesome dear. I never used to read any book, now reading that book at least 20 page per day
Beshr Al Khateeb (2 года назад)
I was actually reading this book today :p
Myaucat (2 года назад)
he has a habit of unnaturally speeding up his speech sometimes, and it's annoying.
Zee H (5 месяцев назад)
Protoxus Not everyone is efficient like you
Protoxus (5 месяцев назад)
Non-native English speaker here. Learn better English. This is a pretty optimal talking speed, in my opinion.
BOSS (5 месяцев назад)
Myaucat , I think you need to change your habit
Zee H (6 месяцев назад)
Myaucat Yes he speaks in an annoying way.. couldn't complete the video
C Crisel (7 месяцев назад)
Its also because he has a lot to say inside a small time frame. If it seems rushed, slowing down the speed is a great idea!
Ngari Ngunje (2 года назад)
Extremely helpful for what I am working on... Brand story telling can borrow a lot from this. Help people make decisions ahead of time.
Thomas Levin Jr. (2 года назад)
I went thru 8 Chips Ahoy cookies while watching this. UGH!
Jenna Kenna (1 год назад)
Good idea got any more random ideas.? ;)
jinamerica (1 год назад)
Tape a photo of a really fat guy on your snack packages or your snack cupboard to help make your conscious and sub-conscious mind more clearly aware of what's happening. Just a random idea I had.
Sonia Kiran (2 года назад)
Tape your mouth while watching any screen
Rahul Makhija (3 года назад)
Amazing concept!
Richmond Yap (3 года назад)
he looks like ben affleck LOL amazing book !
Nick Radonic (3 года назад)
I've heard that the marshmallow story is incomplete. Followup research showed that children from wealthier backgrounds, where resources were common, were less distressed about leaving the marshmallow alone, accepting the promise of future doubling of the marshmallow. While children from poorer backgrounds, were more insecure about future promises, and would take the one they had on hand since they didn't expect a future additional marshmallow.
(1 месяц назад)
Also it might have been because poor children cant afford the marshmallow
Dr Tushar Agrawal Orthopaedic Surgeon (3 месяца назад)
Long term follow-up study is always different
Dr Tushar Agrawal Orthopaedic Surgeon (3 месяца назад)
Nick Radonic (3 года назад)
+nyk4ever I'm saying that human behavior has many layers of meaning. No single motivation or rational is sufficient to define a behavior. We are not machines. As for the incomplete reference: http://www.bloomberg.com/bw/articles/2012-10-17/what-does-the-marshmallow-test-actually-test - well, I didn't feel like Googling it at the time....
nyk4ever (3 года назад)
+Nick Radonic I'm not saying this to be rude, but it would be nice to have some additional info on that part of the research. You would normally think that something like that would be either controlled or screened for somehow.
ariellecat (3 года назад)
I swear my brain has somehow managed to screw the reward and cue. Every day I put on my sports bra then head straight to the fridge for a super unhealthy snack... dilly dally... then about 3 hours later only will I workout.
Kristi Smart (1 год назад)
You are right. The less time you have, the better you organize what you have.
Maureen Njeri N. (1 год назад)
hahahaha. I think you need to reschedule your exercise to a time when you have less time to hang around.
Clifford Wu (3 года назад)
Great talk, dude had a great book as well. Easy read, insightful, and entertaining to boot.
Bamb!i (3 месяца назад)
Clifford Wu what book is this you talk about?
daniel silva (3 года назад)
His book is wonderful.
Megan McCrory (3 года назад)
I am glad I bought this guy's book!
John Carpenter (3 года назад)
The only application of willpower (application of conscious cognitive processes) is to direct attention and focus. Once we attend to something--let's say a cookie--unconscious processes will determine of we choose to eat it or not, not the employment of will. Specifically, 300ms before we decide to eat the cookie or not the unconscious has made the decision for us.
Bonnie Kennan (3 года назад)
Pat Mothner Petersen (3 года назад)
I found this take on setting habits very useful.  I think I will keep in mind the notion of planting bits of "chocolate" (as in immediate reward) in our paths for all those things we have to do that have only long-range payoffs.  Kevin Bergen is showing me the power of replacing "I should" with "I want".  That is another powerful notion to drive motivation.
staj (3 года назад)
oh Charles, the kid couldn't have decided to shove "both" in his mouth as he never knew he was going to get a second one :)  Great Message.
Bamb!i (3 месяца назад)
He said that was the reward for making it the 10 min
Hancel Villatoro Jr. (3 года назад)
He did know. That's the reward for waiting
Euna J (3 года назад)
Groundbreaking and refreshing nueroscience behind our habit forming loop, I strongly recommend this book for everyone who is struggling to achieve any goal! Love this Tedtalk!!
30guarino (4 месяца назад)
Euna J let's go on a date
BOSS (5 месяцев назад)
Euna J , yes madam. I am too . its great book
Graham Keil (3 года назад)
Thanks very much Very informative interesting and motivating!
Christine Noel (3 года назад)
I was in the middle of eating a cookie when I started watching this...
JC S (1 месяц назад)
I went a got a cookie as soon as he said cookie. Uh oh
Zoltan Gy (1 месяц назад)
BOSS (5 месяцев назад)
Christine Noel , so sweet dear . you are very honest. Hope you stopped there it self
Angela Peckman (6 месяцев назад)
Chris Pullinger (3 года назад)
Such a great talk and I absolutely love that book. Thanks Charles
HolyCity2012 (3 года назад)
The "crack cocaine" analogy is ignorant and insensitive.
Hank MoHank (3 года назад)
+HolyCity2012 I know what you mean, I think most people would admit being uncomfortable hearing that analogy m poor choice of words / just a bad example
gmvalentine626 (3 года назад)
I see nothing ignorant or insensitive about it.
ytinformes2 (3 года назад)
Those kids experience directed attention. They focus their attention on something else. So they kind of forget the marshmallow for 10 minutes.
ocalicreek (3 года назад)
Matt Parkman looks good with a beard.
ValBee (3 года назад)
The book is much better written. Don't let the TedTalk fool you.
brendalg4 (6 месяцев назад)
ValBee I am reading the book now. I agree it is much better than this talk. For people complaining that this talk is not detailed enough, the book is very detailed including notes on where the scientific studies come from

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